Rahul Bhole · Founder, Metric Huddle
Meet the person behind Metric Huddle.
Background
Rahul has more than 15 years of experience across product, data science, marketing analytics, and software engineering. Most recently, he worked on product for advertising bidding and ML optimization at Expedia Group.
At Expedia Group, he built dashboards and alerts to help teams spot changes in performance and understand what was driving them. He later worked with machine learning scientists on systems that translated business goals into real-time bidding decisions.
That work shaped how he thinks about marketing decisions: understanding what happened matters, but deciding what to do next means weighing incomplete information and knowing when to revisit a decision. Small business owners make those calls every day, often without a team of analysts behind them. He founded Metric Huddle to help with that.
Areas of expertise
- Marketing analytics
- Advertising bidding and ML optimization
- Performance monitoring and alerts
- Product strategy
Education
- M.S. Business Analytics, Arizona State University
- MBA, JBIMS Mumbai
- B.E. Computer Engineering, VJTI Mumbai
The approach
Reviewing performance
Start with what changed and where, then read ad-platform figures next to the sales your business recorded, over matching dates.
Checking measurement
Before trusting a number, look at what it counts, what it leaves out, and whether the data is recent and complete enough to rely on.
Planning tests
Weigh the evidence and trade-offs, say what the data can't show, and agree how you'll judge a test before you run it.
Working with Metric Huddle
Rahul founded Metric Huddle and leads its consulting offering. Who works on your engagement is confirmed when we agree the scope.
Engagements can be one-off, weekly, or monthly, and can run virtually or in person, subject to location and availability.