Your AI marketing analyst
Understand your ad spend. Know what to test next.
Bring your ad reports, sales, and costs together. Metric Huddle checks how the numbers compare, explains what changed, and helps you decide where your marketing budget should go next.
Built for business owners and small teams. Read-only account access. You approve and make every campaign change.
Your ad platforms each tell a story. Your business needs the whole picture.
Google and Meta can both take credit for a sale. Revenue can rise while less money remains after costs. A campaign can look efficient without showing whether a bigger budget will help.
Metric Huddle brings those questions into one review, so you can understand the evidence before deciding what to change.
What you get
Answers to the questions behind your next marketing decision.
Platforms against your records
Compare what ad platforms report with the sales your business recorded, over matching periods.
Gross profit after advertising
See what remains after ad spend when suitable cost data is available, with the expenses it leaves out clearly stated.
What changed, and where
Review performance changes across campaigns and channels, explained in plain language.
Budget tests you can judge
Weigh a proposed test with its supporting evidence, assumptions, and potential downside before you decide.
Results after a change
Record what you changed and review what followed. A before-and-after comparison shows what happened, not proof of what caused it.
Honest about the limits
See when missing or stale data limits the advice, and what would fill the gap.
Also in the private beta
- A daily brief in plain words
- Market and ad-channel updates with linked sources
- Dated changes on competitors' public pages you follow
- An analyst you can ask about your numbers
- On/off-week and region test designs
How it works
Three steps to your first review
- 1
Tell us about your business and confirm your goals
Share your website, and check what we understood about what you sell and what you want to achieve.
- 2
Connect supported sources or upload reports
Connect sales and lead tools where a direct connection is available, or upload your sales and advertising reports.
- 3
Review your brief and decide what to test next
Read your brief, inspect the evidence behind it, and decide what, if anything, to change.
Connections
Connect what’s available, upload the rest
Sales, profit and leads
- Shopify
- WooCommerce
- Stripe
- Square
- HubSpot
- Pipedrive
- Calendly
- Google Sheets
Plus exports from QuickBooks, Salesforce, Jobber, Toast, Clover and others.
Advertising
- Google Ads
- Meta (Facebook & Instagram)
- Amazon Ads
- TikTok Ads
- Microsoft Ads
- Snapchat Ads
- Reddit Ads
- ChatGPT Ads
Upload reports today. Direct connections depend on platform approval, as each platform approves Metric Huddle.
Built for trust
It's your money. Check our work.
Inspect the evidence
The supporting evidence and assumptions behind a recommendation are there for you to check.
Fresh data matters
How recent and complete your data is affects what we'll recommend, and we say when it limits the advice.
Read-only connections
Account connections are read-only.
You make the changes
You approve and make every campaign change yourself. Metric Huddle doesn't change your ad accounts.
Consulting
An analyst team in your corner.
Work with our team to understand your marketing performance, improve measurement, and plan your next move. Start with a focused one-off engagement or meet weekly or monthly for ongoing support.
Virtual sessions and in-person engagements are available, subject to location and availability.
Consult with usOne-off
A focused engagement for a specific question or decision.
Weekly
A regular working session to review and prioritize.
Monthly
A recurring review of results and next priorities.
Private beta
Request early access to the software
Metric Huddle's software is in private beta. Tell us about your business and where you advertise, and we'll follow up about access.
What to expect
- This form is for software early access. For consulting, use Consult with us.
- If there's a fit, we set up your business together and walk through your first brief.
- Connections are read-only, and you approve and make every campaign change.
- Greater Seattle Area, Washington, USA